Marketing Manager

Job Purpose

Reporting to the Head of Marketing and Corporate Affairs, the Marketing Manager is tasked with designing and executing targeted product marketing strategies that support business growth and enhance customer engagement. This role involves developing campaigns that drive product awareness, working closely with the sales teams to align efforts with customer needs.

Main Responsibilities

  • Design and implement marketing strategies for the bank’s products.
  • Manage the marketing budget and resource allocation for business related promotions including but not limited to above the line and below the line promotions.
  • Conduct market research and analyse customer needs on a quarterly basis to determine product viability.
  • Create targeted campaigns to support business units in a timely manner to drive specific business objectives.
  • Coordinate regularly with the sales team across the bank’s branch network to align marketing efforts.
  • Monitor and report monthly product campaign effectiveness in relation to outlined targets.
  • Identify new marketing opportunities and partnerships.
  • Oversee the production of marketing materials.
  • Ensure compliance with regulatory and brand standards.
  • Manage relationships with vendors and agencies.
  • Daily Responsibilities

  • Review marketing plans and timelines with business teams.
  • Monitor active campaigns for performance of product promotion initiatives.
  • Engage with internal teams to align with required business campaigns.
  • Approve creative assets for use in product campaigns.
  • Respond to urgent business promotion issues or opportunities when needed.
  • Educational qualifications and work experience:
  • Bachelor’s degree in communications / public Relations /Marketing/Business Administration
  • Professional Courses in Journalism / public relations/ media studies
  • Five (5) Years’ experience in Strategy Development, Market / Brand Marketing, Business Promotion and Sales, Media / Public Relations.
    • Posted :June 19th, 2025
    • Deadline :July 2nd, 2025

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